In other words, the bookends of the album address what needs to be addressed, and the end user can endure, adore, or accept them with the option to skip on return visits. A mom/fan is even confronted in the song, and the lyrics bounce between the mindsets in a manner that's fascinating more than it is riveting. Same can be said for the closing "White Privilege II," where the rapper does the numbers and wonders why his brand of love and understanding sells so well to the public but rarely gets a "yes" vote at the polls. It's big, bold, and will be considered cloying by anyone who bristles at Macklemore's emo-ish excuses for doing well, but its main fault is taking on too much and winding up too busy. Put the needle to the record and "Light Tunnels" featuring Mike Slap takes the listener on an elaborate, unrelatable journey through music award shows and the hypocrisy of fame. That platinum albatross started hanging off the duo early on, and Macklemore's declaration that Kendrick Lamar should have won the Grammy instead certainly foreshadowed how LP two, or three, was going to be "difficult," but Unruly is surprisingly good at dealing with guilt and expectations, exorcizing its demons in a way hardcore fans can enjoy, and casual listeners can avoid. Luckily for the company, the bar is pretty low.Call it the "difficult" third album from Seattle's Macklemore, or the second LP from Macklemore & Ryan Lewis, but however the discography is counted, This Unruly Mess I've Made is the release that follows the Grammy-winning, massively successful The Heist, the one that introduced this pop-rap rapper/producer duo to most of the world, meteoric rise and all. We'll have to wait until Friday to see if Amazon can throw an album-debuting live stream better than Tidal. There's some buzz around his new material and this will work to his and Amazon's advantage if people tune in to see what the big deal is about. His latest song "White Privilege II" caused a commotion due to its racially charged lyrical content. Macklemore is not without controversy, though. Tidal suffered from technical issues during the live stream, resulting in many upset viewers. In addition to those who attended the show and others who paid money to see the event in theaters worldwide (I was one of them), over 20 million people streamed West's extravaganza. This is a rather new thing, not just for Amazon, but for the whole music-streaming scene.Īpple Music did this with a Taylor Swift concert, and most recently Tidal live-streamed the debut of Kanye West's new album, which was held at his avant-garde fashion show in Madison Square Garden in New York.
Macklemore, however, isn't an exclusive artist to Amazon this is just one Seattle-bred business showing love to another, and vice versa.Īmazon's no stranger to streaming music, though this is the company's first live-streaming concert.
Hosting exclusive events and live-streaming them could be a growing trend for streaming music services any little thing that helps one service differentiate itself from another is critical in this time of overabundant choices. The album will be available to stream on Amazon Prime Music that day, as well as via other services like Apple Music and Spotify.
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The concert will be live-streamed for free on Amazon's website at 9 p.m.
Macklemore & Ryan Lewis will celebrate the release of their new album by performing it for the whole world to see, courtesy of Amazon.Īt an intimate 500-person venue in Seattle, the rapper/producer duo will perform their new body of work, "This Unruly Mess I've Made," on Friday, February 26, the day that the album will be officially released.
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